If someone refers someone to you, don't just give them a gift card. This is all for the sake of staying front and center in our customers' minds on a regular schedule.įinancial incentives may not be as attractive as experiences. We call this "golden looping." We reach out to our golden loop of past customers and make sure they receive courtesy touch points every month through phone calls, voicemails, emails and text messages. Check in regularly with any past customer on a consistent and scheduled basis. Once your business is up and running, your customers can now become a part of your lead generation system. A higher price allows my team and me to provide the highest quality product with the least amount of time wasted.ģ. We choose the firms that are serious, committed and believe in our partnership versus those that are wasting our time or don't value our work and treat us like dirt. Thus, my business has a hardline approach to pricing.
I need to keep certain companies off my client list since I need to prospect and headhunt candidates from them to provide to my other clients. Since my recruitment business revolves around taking from Peter to pay Paul, I can't work with everyone. Be highly selective, strategic and strict on your pricing model, which should fit your industry dynamics and profit margins. If your social media processes are done properly, by the time a customer rolls around to calling you, you'll now be in the power seat. By design, I never prospect, mainly to preserve my negotiation power and properly serve my existing base of loyal clients without onboarding new ones unnecessarily - unless they seek out our expertise in a sincere manner. My internet presence and social media pieces (articles, posts, interviews, etc.) are so abundant that I never have to prospect clients all of my clients engage me and my team first. Despite its outdated name, I utilize his exact strategies to promote and increase my business and personal brand on LinkedIn, where all my prospective customers lie. Tip: Read Russell Brunson's book DotCom Secrets. Digital media and marketing rule the competitive landscape of every industry, both niche and mass-market. If you don't learn social media (how to master Instagram, Facebook and digital marketing funnels, gain interviews on podcasts and influencer-related platforms, etc.), your competition will use it to their advantage. Without your target audience recognizing or valuing your business, your company will struggle to gain legitimacy, your salespeople will suffer from lack of support and your business will be exposed to insane competitive pressure. This means that every leader must have their own personal brand and support the marketing efforts of their business as their No.
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